1. Third-Party Validation Of Your Story
“Nothing you say about yourself will have as much impact as someone else saying it on your behalf.” – Sword and the Script. We only take on clients and stories that we believe in, and that belief comes across loud and clear in our story pitches to media.
Having a third party storyteller is also valuable in coalition situations, where it’s important to have a neutral media contact, representing all parties.
2. The Credibility Of A Trusted Storyteller
We have trusted, long-standing relationships with reporters and editors, and our brand is associated with real news stories. We know what reporters are writing on and we’re able to see how your story fits into the larger public conversation.
3. Cut Through The Data Smog
Anyone can send a press release, which is precisely why professional writing, editing, distribution and media pitching are critical for getting your story across to reporters who receive hundreds of press releases every day.
4. Make The Right Impression
Every time you go to the media, you make an impression. We make sure it’s the right one.
5. Show You Have “Skin In The Game”
By hiring a press release service to promote your story, it shows that you believe in your story enough to invest in it. This is another sign to media that they are dealing with a story that deserves their attention.
6. We Take Care Of Media, So You Can Focus On Making The News
When you send a press release, you need to focus on making the news, not trying to convince reporters to cover your story.
7. The Best Prices Anywhere
We charge non-profit rates for all of our releases, and our budget release option is the most cost-effective press release offering on the market. Period.
8. Find Your Story’s Unique News Value And Communicate It In Plain Language That Everyone Can Understand
No one knows your story better than you, but you and your team are probably too close to it to see its unique news value. We can help you find and define that value, while communicating your story in plain, non-jargony language that everyone can understand.
9. Save Your Communications & Marketing Budget
Many organizations and businesses don’t need and can’t afford full-time communications staff who specialize in media relations. Hire a team when you need one, and save your money when you don’t.
10. Our Never Cry Wolf Policy
We always provide a frank assessment of the news value of your press release and will work with you to highlight or improve it. However, we reserve the right to determine whether a press release meets a basic news value threshold. Our relationships with reporters are built on delivering hard news value. By adhering to this policy at all times, we protect our clients and ourselves from accusations of “crying wolf.”