Sending a Release:
1) Send your release to andrew “at” andrewfrank.ca in .doc format. Include a line reading: “DEADLINE: (date and time PST, you want release sent out).”
2) Please advise that you have sent your release by calling mobile: 604-367-2112
3) I will contact you ASAP to discuss your release (goals and strategy) before reviewing and editing it, and sending it back for final approval, or additional edits.
IMPORTANT: At a minimum, please submit your release by 3PM the day before your release deadline. This allows adequate review and editing time and set-up with the newswire.
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Distribution Options:
1. Marketwire Distribution + One Hour of Free Review & Editing
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For the same price you would pay for your own press release distribution with Marketwire, I can provide the exact same Marketwire distribution, plus one hour of press release review and editing (headline, framing, content etc.). I’m able to provide this additional value because I receive volume discounts for the releases I send.
The final release will be branded with your organization’s name and logo and will be sent to an additional two trades lists (e.g. “energy & utilities,” “environment,” “paper & forestry,” “business & finance,” etc.). Here’s an example of a branded release.
Marketwire is the more reasonably priced of Canada’s two major newswires and was recently introduced to me by an assignment editor at CTV who prefers its accessibility. I’ve had great results with it, here, here and here. More information here.
2. Personal Email Distribution*
6000 media contacts searchable by city, province and story beat. I maintain national “oil sands” and “environment” media lists that include personal relationships with reporters and editors, as well as an original North American environmental blogger list. On its own, or in combination with a newswire release, personal email distribution provides third-party validation of your news event, and includes a custom pitch email explaining the news value of your story. I can send personal email distributions to 500 media contacts at a time.
3. Guaranteed Online Coverage
This service allows you to secure original stories, written by multiple bloggers, across unique platforms to develop and engage new readership and to drive attention at critical campaign moments. Great when you need to make some noise online. Priced by the article.
If you have any questions, please don’t hesitate to contact me. I’m keen to hear about your organization’s press release distribution and media relations needs.
* IMPORTANT: “Never Cry Wolf” policy – I always provide a frank assessment of the news value of your press release and will work with you to highlight or improve it. My “never cry wolf” policy applies to the “personal email distribution” option and means that I reserve the right to determine whether or not a release meets a certain news value threshold for distribution. My relationships with reporters are built on delivering real news value – compromising this would risk my ability to deliver news for other organizations.
