Archive for March, 2010
Sharing the Google Docs Love
From time to time, I use this blog to evangelize about new products or services I think are cool. I don’t get paid to do this, I just want to share the love and make the world a better place (etc. etc.). If it makes your life easier, mission accomplished.
Today, I’m going to say a few words about the “contacts” section of Gmail and the new Google Forms service and how when used together, these two features have the potential to TAKE OVER THE WORLD. That being said, I have a feeling that what I’m about to illustrate is not actually revolutionary and may in fact be painfully obvious and old school. To be honest, my enjoyment of the features may just be that I’ve never had a contact database that I actually used.
Here’s what I’m talking about:
In my line of work (environmental communication) I do a lot of media relations, pitching stories to journalists on various social and environmental issues. To do this, I have historically used various online media contact databases, spreadsheets, email chains, names and numbers scribbled on napkins etc. Essentially I’ve pulled together pitch lists from a number of disparate sources. NO MORE.
Today, I have close to 7000 media contacts in my Gmail account, searchable by name, position, location, and also divided into regional lists, cities, subject areas, you name it. When I make a new contact with a journalist, I update my database. Gmail contacts, with its ability to import spreadsheets and to then apply powerful search to those contacts, as well as the ability to divide them into convenient, instantly emailable groups, has made my life a whole lot easier.
Coupled with Google forms, the whole Gmail / Google docs suite of products is incredibly powerful for both collecting and organizing information. For someone who HATES spreadsheets, these services have changed my whole attitude about what’s possible when it comes to collecting information.
Here’s an example:
A while back, I realized there was a need for a comprehensive list of Canadian environmental bloggers – folks who write on the types of stories I pitch. To create this list (largely as a value add to my clients) I hired two students to comb various online blog databases for people writing about the environment. To record the information, I created a simple Google form (Google automatically hosts the form online with its own URL you can refer people to), and included basic questions (name, email, url, subject area etc.).
The beautiful thing about Google forms is that it automatically creates a back-end spreadsheet to store all of the information entered into your form’s fields (great for surveys). Once the students were done searching and entering the information, I had over 400 environmental blogger contacts in a nicely organized spreadsheet…what’s more, I simply imported the spreadsheet into Gmail contacts and PRESTO! I now have an easily emailable list of environmental bloggers that I can pitch stories to.
Google Forms & Gmail Contacts – check ‘em out.
Constituents of Reconciliation
A paper I wrote a while back with recommendations for improving forums for citizen deliberation on environmental issues.
It’s posted to Scribd, which is a handy social-publishing site for sharing written material. Enjoy!
A Good News Day
I was privileged to be part of the media relations team that helped tell this story on Tuesday. Bottom line: This is where tar sands expansion, at least with respect to a pipeline route through British Columbia, hits a wall.
Following Tuesday’s press conference, Premier Campbell, at a session of the provincial legislature, left himself an opening to cancel the project: “If concerns could be answered, said Campbell, ‘it will proceed. If there is not an answer, it will not proceed.’” – nebulous language that should make investors in the pipeline, and tar sands expansion in general, nervous.
That same afternoon, Enbridge, which may have well been aware of Tuesday’s pending announcement, made a pivot of sorts, declaring that the U.S. Midwest was now the new growth market for Canadian tar sands (forget about Asian demand). Steve Wuori, Executive VP at Enbridge, used meaningful hand gestures and reassuring language to make his point, “(The Midwest) has probably the safest refineries in terms of the threat of offshore refined product imports,” he said. “I think you’ll see that that is really the epicenter of where most of the Canadian heavy (oil) growth needs to be.”
Personally, I think that keeping the tar sands land-locked (confined to North America) and slowing down and cleaning-up their development, ideally using them to transition to a renewable energy economy (and certainly one subject to some form of carbon pricing) is the most pragmatic and realistic solution to current social and environmental impacts. I also think that Albertans need to give their heads a shake and adopt a royalty system that accounts for the true value (and damage) that these projects are creating.
All in all, a good news day.
Love that bird: Red-tailed Hawk
Welcome red-tailed hawk fans! Ever since I published a post about drawing a picture of my grandad with his red-tailed hawk, I’ve been getting steady traffic from folks searching for the words “drawing of a red tailed hawk.” What’s more, once you folks find your way to my site, you spend an average of twelve minutes checking it out (my site average is like two and half minutes)! Clearly we have something in common.
That beautiful bird
In the South Okanagan on a clear sunny day, there’s a good chance you’ll come across one of these majestic birds, circling high in the ponderosa pine/ blue bunch grass ecosystem, that glint of a red tail shining in the sun, a call carrying through the wind. There is something so peaceful about the way they soar, and something so visually appealing about their colour and patterning, dusted with tans, reds, whites and blacks (I’m big on desert colors, coming from Canada’s only pocket desert). A spiritual experience to be sure. My family often associates the birds with those who have passed on, a reminder that the spirits of our loved ones once soared along the valley hills (whether by foot or wing) and still do as they live on through us.
Anyhow, welcome, I post pretty often on various environmental issues including environmental communication, environmental storytelling, as well as political and social issues, poetry about nature with a soft spot for stand-up comedy…it’s definitely a grab bag of content, but it’s beginning to turn into something cohesive.
I hope you enjoy it!
Canada’s Cod Expertise
When it comes to decimating fish stocks, Canada is an expert, and apparently we’re now sharing that expertise internationally. Embarrassingly, Canada was one of the countries opposed to an export ban on Atlantic bluefin tuna, this past weekend at the Convention on International Trade in Endangered Species (CITES) in Doha – despite the fact that bluefin are expected to disappear in 2-5 years. Apparently it makes more sense to fish a declining stock to extinction than to potentially save the species and the long term fishing economies that depend on it.
Monaco, a country that has a long history of consuming bluefin, has argued that extreme measures are necessary to save the bluefin because, “…stocks have fallen by 75 percent and current managing agencies have done nothing to rebuild the stocks.”
Instead of taking action and building consensus to protect the environment, Canada’s narrow and selfish style of thinking is contributing in countless ways to the tragedy of the commons.
Storming of the Mind: Humility and Creativity
Bob Hunter believed that images like these were “mind bombs,” that is, dramatic, camera-ready images of opposition that challenged the status quo, reaching and perhaps changing the public consciousness by visualizing new or alternative ways of thinking/being. Famous “mind bombs” could include Thích Quảng Đức burning himself to death, as well as images from Greenpeace’s first campaigns against whaling – the image of a human putting his or her body between a harpoon and a whale – a larger recognition of the importance of ecological balance.
The title of this post is inspired by a book I highly recommend by Bob Hunter, titled “The Storming of the Mind.” Here’s Rex Weyler’s description:
Hunter’s book, The Storming of the Mind (1971, McClelland & Stewart) became a defacto ‘manifesto’, merging peace, ecology, ‘post-industrialism’, and media strategy into a vision of cultural transformation. “The critical problems which now threaten our existence can only be understood in terms of gestalts, wholes, flows, or synergistic effects,” he wrote. “The new holistic consciousness is basically an ecological consciousness.”
And where Hunter’s more colorful treatment of what was essentially an ecology of mind might leave some wanting for intellectual rigour (his language and approach where on occasion stereotypically “new agey.”) Gregory Bateson with his training in biology, anthropology, linguistics and cybernetics, delivers.
Continuing with my series of posts on Bateson’s “Steps to an Ecology of Mind,” here’s a quick redux of the simple and powerful insights found in the essay, “Conscious Purpose versus Nature.”
Bateson’s thesis is that at any given moment, by biological truth, our consciousness (the thoughts we are aware of) represents just a small fraction of our total mind. Moreover, the content of that limited screen of awareness, more often than not, is determined by purposive thinking (thinking that plans sequentially for attainments e.g. food, sex etc.). The result is that we not only have incredible blind spots in our thinking, but that we also purposively interpret the sensory input we receive. The consequences of this type of thinking are often errors in interpreting cause and effect (we blame ourselves, we blame someone else, but rarely are we wise enough to see the totality of the system at play), affecting everything from the perpetuation of age-old conflicts (e.g. Israel/Palestine) to unsustainable development. When a given environment is viewed purposively, one man’s boreal forest becomes another man’s overburden (something standing between a gas tank and a massive hydrocarbon deposit).
I have to admit that after reading this essay the prospects of “fixing” some of the dilemmas we find ourselves facing don’t look good (Bateson’s thesis finally describes a notion I’ve felt for a while now). That being said, once we’re aware of the challenge and our own limitations, there are at least some potential remedies, namely those that “jump” us out of purposive thinking that are worth pursuing (if not just for shits and giggles).
Stressing improvement at the individual level, Bateson names humility as a quality we may have some capacity to bring about in ourselves and to stress or emphasize in others. He (and others like him writing in a similar vein) also identify creative experiences in which our conscious minds play only a small part, including the creativity of art, or the perception of art and poetry, dreams, painting, writing, music, dance etc. He also includes what he calls, “the best of religion,” and given his proclivity for using religious analogies, and quotes from various schools of philisophical thought, including Zen, I take that as an endorsement of the more creative and less prescriptive texts within various religious traditions.
Looking at this as an environmental communicator concerned about the ecological crisis, I see (purposively) at least two important avenues for change:
1) As he suggests (and some will find it “New Agey” but that’s just a Western purposive backlash) opportunities to think less purposively are important, the ability to not “think,” or to at least exercise and become consciously aware of other aspects of our total mind (the parts we don’t access much during daily purposive thinking) can only lead to greater insights and wiser actions when we are thinking purposively. Adding humility to that mix will keep us pliable and open to new ideas, interpretations and solutions, while also being more compassionate and empathetic with one another.
Readers will know I recently had a small brush with the creative experience recommended by Bateson when I decided to try my hand at drawing – it really did feel like I was using parts of my brain that hadn’t been consciously exercised in a long time, and there was also an element that wasn’t purposive, a piece of the exercise that represented a more total account of my mind (or at least other parts of my own accumulated “wisdom” – which isn’t much).
2) The continual development and sharing of purposive ideas that fall outside the status quo or that are inspired by those underused parts of our accumulated knowledge (or wisdom). These could include new technologies, new sustainable lifestyle practices, innovations etc. A diversity of ideas available to the purposive thinker will result in a diversity of actions and hopefully more balance in our conscious actions.
Ultimately, the system will balance itself out whether we like it or not, what that looks like from a humanitarian or ecological POV is a different story.
The challenge that excites and inspires me everyday is to live a bit closer to the wisdom that we all share, and which could result in a more sustainable, humane and socially just society.
Watch Now: Pah! Deaf Television Pilot

Watch Now: http://www.archive.org/details/DeafTelevision
For my undergrad practicum, I co-wrote, directed and edited a Deaf television pilot titled, “Pah!” with members of Toronto’s Deaf community. It was produced for Deaf and hearing audiences, and includes audio as well as a musical interlude by members of The Wooden Sky. The audio was intended to be “felt” by audiences through tactile transducers at a viewing installation.
The production won a bunch of student awards, including the 2004 Broadcast Educators Association of Canada award for best video drama/comedy, and was reviewed by the National Film Board.
Through the magic of the internet, the production has been uploaded to the internet open source library, archive.org and can now be shared and viewed by anyone, anywhere! You can download it (highest quality) or stream it right from the page itself.
This version of the show doesn’t have subtitles (I still need to learn how to transfer those from the DVD…not an easy thing I’m guessing), but for hearing audiences, you can still enjoy this rare and visually rich introduction to Deaf culture – albeit in a dramatic/comedic storyline.
Enjoy and feel free to forward far and wide!
Make Sure Your Own Mask Is Fitted Before Helping Anyone Else
Okay, I always found this cartoon a bit harsh…what if you want to help others before throwing on your mask? What if you hold your breath? Of course the basic idea here is that you need to have your shit together before helping others, and it’s mostly true. Gregory Bateson thinks so.
In my last post I talked about Gregory Bateson and his collection of essays, “Steps to an Ecology of Mind.” In one of his essays titled, “The Roots of the Ecological Crisis,” he makes a concise summation of the causes of the pickle we’re in:
“…all of the many current threats to man’s survival are traceable to three root causes:
a) technological progress
b) population increase
c) certain errors in the thinking and attitudes of Western culture. Our ‘values’ are wrong.”
That’s his summation, and in the remainder of the essay, as well as in others, he suggests some solutions which I attempt to summarize here, again organized along the three root causes:
a) While technological progress is inevitable, we should steer it in appropriate directions (think renewable energy, potentially cleaner uses of non-renewable energy sources, sustainable aquaculture, permaculture, new contraceptives etc.)
b) “Stop at two.” This one is pretty basic. If you’re going to have a family, two (or fewer) children is considered the magic sustainable number (balancing earth’s birth and death rates). Reproducing is the largest environmental impact you’ll make in your lifetime. Also, having two kids will allow you to cash in on all those family vacation specials.
c) Certain errors in the thinking and attitudes of Western culture…this is the trickier one, because of course it deals with how we think – how we make sense of the world right now. Bateson actually names some of the ideas he thinks are most dangerous and false (I reproduce them here verbatim, including outdated gender references):
a) It’s us against the environment.
b) It’s us against other men.
c) It’s the individual (or the individual company, or the individual nation) that matters.
d) We can have unilateral control over the environment and must strive for that control.
e) We live within an infinitely expanding “frontier.”
f) Economic determinism is common sense.
g) Technology will do it for us.
The creature that wins against its environment destroys itself.
Bateson obviously felt these ideas needed to change, and ultimately he says our consciousness will change to reflect the new limits and re-balancing that will take place within the eco-mental environment – basically Bateson’s idea that the entire system that is the universe in its totality is a “mind” of its own…of which we are smaller cogs (or neurons if you like). How many people and species we lose during that transition is another story and up to us. During these changes he hoped the world would be a “wise” one…one where violence or fear of violence was kept to a minimum.
Tending our own plots of consciousness, being honest and clear with ourselves and our ideas is an important part of making the change wisely. Bateson felt that it was incumbent upon each of us to achieve clarity in ourselves and to then look for every sign of clarity in others and to implement and reinforce “whatever is sane in them.” He considered the concept of “power” to be a myth (although often made into a self-fulfilling prophecy by our own acquiescence to the idea), and in various ways encouraged citizens to understand that those in “power” are entirely dependent on everyone else. The exercise of not only our rights as citizens, but also our capacity as creative parts of society, pieces that interact with one another and that can create new forms of social reality, he saw as being vitally important. We shouldn’t wait for others to encroach on our rights, but rather we should exercise them. Practically, from an ecological stand-point, I think this includes creating new value around natural places that matter to us, whether that be building a trail in the wilderness or organizing social events around ecological areas or values. It’s difficult to encroach on something that is vibrant and valued by others in society.
In creating that aforementioned wisdom, he saw value in what he called “sensitivity groups” – groups that increase our “sensitivity” as a society to any given issue. This could include everything from humanizing elements within corporations (say corporate social responsibility and human resource departments) to environmental and other issue groups, working to channel and amplify social concerns and values and to pressure and affect change from governments and corporations with respect to social and environmental impacts and policy making.
As for other age-old conflicts, say the conflict in Palestine, he saw the need to change the rules of the game…he drew direct lines of causation from the Treaty of Versailles that “concluded” World War I, right through to the hatred between Israelies and the Arab world that still defines that part (and parts further away) of the world today. He felt the most important moments in history were those moments when attitudes were changed, when the “thermostat” or bias of the system was set differently. With this criteria, treaties and key moments in writing the “rules” of the game are paramount, whereas events like the dropping of the Atomic bomb, while enormous and awful are still part of business as usual. Being mindful of opportunities to engender new attitudes is critical to prevent future generations from being born into the “insanity” put in motion by previous generations.
While I’ve read Bateson’s ideas a millions times before as expressed by other authors (before and after him), I found his particular treatment of these issues refreshing, and I hope I’m distilling them in a useful manner for others here.
Steps to an Ecology of Mind
Here’s a Voice of America news story on the proposed ban on trade in bluefin tuna being considered this weekend at the Convention on International Trade in Endangered Species (CITES) conference in Doha.
Several countries are already posturing to oppose a ban, apparently willing to exploit the fish to extinction, eyes wide open.
As Gwynne Dyer points out the countries that consume the tuna the most (and one would think might miss it when it’s gone) are the same countries who oppose restrictions on the fishery, despite signs of imminent collapse. According to Dyer, a 233-kilo bluefin was recently sold for $175,000 to three sushi restuarants bidding together in Japan and Hong Kong. It seems we’ll be ready to put a price on the very last bluefin.
All of this is dumbfounding, but as I’m learning from “Steps to an Ecology of Mind” by Gregory Bateson, we really are dumb and need some edumucating.
When it comes to the ecological crisis, according to Bateson, the roots of our current dysfunction, are a few fundamental errors in Western thought that can be traced back over thousands of years, but that have only recently (last 100 years) become pathological as a result of technological development and population growth, developments that have operationalized our flawed world view on a massive (and unsustainable) scale.
A few excerpts I’ve found particularly insightful:
“Now we begin to see some of the epistemological fallacies of Occidental (read Western) civilization. In accordance with the general climate of thinking in mid-nineteenth-century England, Darwin proposed a theory of natural selection and evolution in which the unit of survival was either the family line or the species or subspecies or something of the sort. But today it is quite obvious that this is not the unit of survival in the real biological world. The unit of survival is organism plus environment. We are learning by bitter experience that the organism which destroys its environment destroys itself.” (P.491).
“There is an ecology of bad ideas, just as there is an ecology of weeds, and it is characteristic of the system that basic error propagates itself. It branches out like a rooted parasite through the tissues of life, and everything gets into a rather peculiar mess. When you narrow down your epistemology and act on the premise “What interests me is me, or my organization, or my species,” you chop off consideration of other loops of the loop structure. You decide that you want to get rid of the by-products of human life and that Lake Erie will be a good place to put them. You forget that the eco-mental system called Lake Erie is part of your wider eco-mental system- and that if Lake Erie is driven insane, its insanity is incorporated with the larger system of your thought and experience.” (P.492).
“…I regard the grooves of destiny into which our civilization has entered as a special case of evolutionary cul-de-sac. Courses which offered short-term advantage have been adopted, have become rigidly programmed, and have begun to prove disastrous over longer time. This is the paradigm for extinction by way of loss of flexibility. And this paradigm is more surely lethal when the courses of action are chosen in order to maximize single variables.” (p509).
These excerpts and Bateson’s ideas for potential remedies are interspersed among several related essays, and I’m going to tackle a summary of those potential solutions over the next few posts.
Comedy: Zach Galifianakis & Cat Montage
I’m one of those people who at the end of a party or an evening with friends, starts recommending funny videos “you have to see!” Anyhow, I thought I’d bring this party trick/online media viewing habit to a larger audience.
Zach Galifianakis has been making me laugh hard for weeks now. I’ve slowly been working through his underground stand-up and Absolute Vodka commercials. You probably saw him on “The Hangover” but you need to see more of him.
His “Funny or Die” series, “Between Two Ferns” is pretty hilarious, and his stand-up at the Purple Onion is great:
Finally, and reluctantly, I post this cat video montage, found by my cousin Tim. I include it here because it damn near killed him, and perhaps it’ll do the same for you. He hates cats. The video has it’s moments, especially a clip where a pissed-off cat chases a black bear. The introduction is awful and cheesey and definitely YouTube at its “best.”





